This is second part of previous post "Why New Products Fail".In this post, i have mention the solution of problem which i have read in an article.
There's a better way to introduce your products. Think: Domestic cricket. I explain it.This analogy might be very helpful to understand the cocept:
PCB has two divisions of professional cricket team :
(1) International cricket leagues, and (2) domestic leagues.
The International cricket is for the super cricketers.
The domestic leagues are for developing rough players into International-league-ready stars. Domestic league players are good, but still need fine-tuning, developing, and promoted to the International cricket leagues.The PCB (Pakistan Cricket Board) ensures its "product" (i.e. the fan experience) continually rocks by:Keeping stars in the International league spotlight of millions.Not diluting the fan experience with less-than-stellar players.Developing potential stars in the background when not too many people are looking, and not too many resources are invested.Then, the inevitable: Bang! When potential stars become actual stars, teams promote them to the International -- and invest major resources in them.
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